Database… what? Publishing. Yes, we have evolved far beyond the primitive methods of print publishing to using sophisticated data storage applications coupled with simple paper delivery methods of which you humans are so fond (can also produce PDFs and other electronic formats). Imagine an book, magazine, or catalog where all the information is stored in the database – names, descriptions, categories, photos, prices and more. Now imagine a template in your favorite page layout tool like InDesign and QuarkXPress where there are placeholders for your data. Simply export the data from the database and import into your template. Shazaam! Instant catalog. Make a mistake? Have last minute additions? Simply repeat the process to update the data. Then just go in and make your adjustments. Automated Table of Contents? Yes! Automated Index? Absolutely! I performed this technological feat for the likes of Harvard Community Health Plan, Ziff-Davis Publishing and Lotus.